In 2014 internet usage from hand-held devices (such as tablets and smartphones) has surpassed usage through computer browsers. It is not possible any more to have a website that caters only for one size screen and just looks smaller on a hand-held device.

Responsive design allows the website to change behaviour according to the screen size of the device used. This allows for an optimal and more comfortable user experience.

Many WordPress themes are designed to be responsive, meaning your customers won’t be challenged to use your website on their smartphones. As a bonus to SEO, search engines love responsive design, so a responsive website will score higher in search engine results.

You can learn more about Responsive Web Design here.