Search Engine Optimization affects how visible and easy a website is to find while searching the internet using search engines such as Google.

The better the SEO the higher your website will be ranked, and the more frequently the website appears in the results list. Higher visibility results in more users and clients visiting your website.

The way WordPress’ logical architecture is built makes it very friendly to Google and other Search Engines. As Google Engineer Matt Cutts says, “WordPress automatically solves a ton of SEO issues.”

You can learn more about Search Engine Optimization by watching this 3-minute video.